Kraft  Foods has eliminated more than 50 million truck miles since 2005 through a focus on transportation sustainability efforts.  The company made these sustainability improvements by shifting wheat shipments from truck to barge and by using technology to reduce costs and emissions in transportation.  

Kraft's initiative is called Project MOST (Management of Optimized Sustainable Transportation) and utilizes Oracle's Cooperative Routing which is an integrated option for Oracle's Transportation Management application.  By looking at your entire logistics network over time, Cooperative Routing has allowed Kraft to strategically examine the use of carrier and fleet resources in their supply chain.  It does this by identifying historical shipping patterns and determining optimal asset utilization, while bringing visibility to potential continuous move opportunities.

Kraft has achieved a strategic approach to transporation by mostly eliminating one-way freight with the establishment of permanent lane assignments that have improved service, reduced costs and lowered their carbon footprint.

Oracle Corporation announced a new, stand-alone version of its Oracle Warehouse Management application (WMS), decoupling the tool from the E-Business Suite (EBS) ERP platform. The company also plans to bundle the Oracle WMS application with Oracle's Transportation Management system (OTM, formerly G-Log) offering them together as a best-of-breed logistics management suite. This is a much needed improvement since with prior versions of Oracle's WMS, you needed to have an Oracle ERP system and the new approach offers Oracle the ability to target the large install base of companies that run SAP.

The stand-alone version of Oracle Warehouse Management also allows the critical shipment execution software to be upgraded or enhanced without requiring a full ERP upgrade as well as the ability to ship product when the ERP system is down for maintenance. Although this is a good strategic move for Oracle, it is not likely that they will surpass the leaders in the space, Manhattan Associates and RedPrairie.

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